We’re so glad you’re here.
You may remember us as Affirm Candle Co., but after a year of reflection and reimagining, we’ve evolved. What began as a candle company has blossomed into a full luxury home fragrance brand dedicated to wellness, affirmation, and intentional living.
At Affirm Fragrance, our mission is simple: to create illuminating scents that promote calm, clarity, and connection. Each product is designed to elevate your space while nurturing your well-being — because how you speak to yourself and the energy you invite into your home truly matter.
Our signature affirmation candles are thoughtfully paired with empowering messages to inspire reflection and self-care. Each candle and wax melt is hand-poured with a coconut–soy wax blend for a smooth, clean burn and an exquisite scent experience.
For those who love continuous fragrance without a flame, our reed diffusers offer an elegant, effortless way to fill your home with intention and aroma.
Whether you light a candle, melt a fragrance, or set a diffuser, our hope is that every scent encourages peace, balance, and confidence along your life journey.
✨ Welcome to Affirm Fragrance, where wellness and scent beautifully align.
Be well,
Dr. LaShawn Gooden