Hi, I'm Dr. LaShawn!
As a Psychologist, I believe deeply in holistic wellness and the practices that help us care for our minds and our lives. Even with that understanding, I found myself in a season where I felt overworked and stretched thin. To reconnect with calm, I started exploring new hobbies. That is when I discovered candle making.
What began as a simple creative outlet quickly became a meaningful wellness ritual. I loved the process of blending fragrances and learning the science behind wax and wicks. Most of all, I loved how each scent created a space that felt peaceful and restorative. Candle making became the way I slowed down, breathed, and grounded myself.
From that experience, Affirm Fragrance was born. I wanted to create fragrances that offer both aromatherapy and affirmation, because the words we speak to ourselves influence how we feel and how we move through the world. My hope is that each product brings comfort to your space and gentle encouragement to your daily life.
What started as a candle line has now grown into a full collection of home fragrances designed to support wellness, intention, and meaningful living.